YouTube, one of the biggest video platforms in the world, made some major updates in June and July 2025. These updates are changing how creators make videos, how people watch them, and how money is earned on YouTube.
This article will walk you through all the important changes in simple words. Whether you’re a content creator, marketer, or just someone who watches YouTube, you’ll understand what’s new and how it might affect you.
1. YouTube Shorts Just Got Smarter
Similar to TikTok, YouTube Shorts is where users may upload extremely short Video.Now, YouTube has added AI tools to help you create fun and creative Shorts faster.
Here’s what’s new:
- You can turn photos into videos. If you have a still picture, AI can make it move like a video.
- You can draw or take a selfie, and AI will add cool effects. For example, it can make it look like you’re underwater or make a copy of you dancing.
Stat: YouTube Shorts now get around 200 billion views per day, a big increase from the 70 billion views it had last year. And cool news! Now, getting money from your Shorts can be just as good as making long videos, especially in places like the USA!
These tools are powered by Google’s Veo 2 AI model, and YouTube says they will release an even better version called Veo 3 later this year.
Stat: YouTube Shorts now get around 200 billion views per day, a big increase from the 70 billion views it had last year.
2. New “Promote” Button for Creators
Promoting videos has become simpler for creators thanks to YouTube. Before, you had to go to Google Ads to run a campaign. Now, there’s a “Promote” button right inside the YouTube app or Studio.
You can:
- Promote your video to get more views or subscribers
- Set a budget without leaving YouTube
- Choose who sees your video (age, interests, location)
This makes advertising simple, especially for small creators who want to grow without learning complicated tools.
3. Bye-Bye Trending Tab
YouTube has removed the Trending tab. That’s the place where you used to see what videos were popular across the country.
Instead, YouTube now shows trending videos by category, like:
- Trending Music Videos
- Trending Podcasts
- Trending Gaming Videos
- Top Movie Trailers
This change helps viewers see what’s trending in the types of content they actually care about.
YouTube says most people now discover videos through:
- Personalized suggestions
- Search results
- Shorts
- Comments and subscriptions
So the one-size-fits-all Trending list didn’t make sense anymore.
Source: TechCrunch
4. Better Tools Inside Creator Studio
The dashboard used by creators to oversee their channels, Creator Studio, has also been enhanced by YouTube. New features include:
A/B Testing for Thumbnails and Titles
- You can now test two different thumbnails to see which one gets more clicks.
- Soon, you’ll also be able to test different video titles.
This helps creators choose the best option to get more views.
AI-Powered “Inspiration” Tab
- YouTube added an Inspiration Tab that shows you trending video ideas based on your channel.
- It uses AI to suggest topics, styles, or formats that are likely to perform well.
This is super helpful if you don’t know what to post next.
5. New Rules for Monetization
If you want to make money on YouTube, you need to be part of the YouTube Partner Program (YPP). The rules haven’t changed too much, but YouTube has added more clarity.
What’s New:
- You still need 1,000 subscribers and either 4,000 hours of watch time or 10 million Shorts views in the last 90 days.
- If you have 500 subscribers, you can now get fan support like channel memberships, Super Chat, and Shopping features.
Inauthentic Content Warning
YouTube has changed the rule about repetitive content. Now, it’s called “inauthentic content”.
What does this mean?
- If your videos are all very similar or copied from others, you might not be allowed to make money.
- Even if you use AI tools, your videos must be original and valuable.
Note: Reaction videos and compilations are still allowed, but they must add commentary or something new.
Source: YouTube Help
6. Livestreaming Rules for Young Users
YouTube has made livestreaming safer for kids and teens.
New Rules:
- You must be at least 16 years old to livestream on YouTube.
- If you’re between 13–15, you can only livestream with an adult present.
- Also, chat might be turned off for these livestreams.
YouTube says these changes are to keep young users safe from harm or abuse.
7. Vertical Livestreams Are Here
If you like watching or creating videos on your phone, this is good news. You can now go live vertically—just like Shorts—directly from the YouTube app.
These vertical livestreams are:
- Easy to start
- Great for mobile users
- Supported by features like Super Chat and Jewels
This helps creators connect with followers without needing fancy gear.
8. AI in YouTube Search
YouTube is starting to test AI-powered search features:
- You might see auto-generated video answers at the top of search results.
- If you’re a YouTube Premium user, you may also get a chat-style assistant to help you find the right video faster.
This makes finding helpful or fun content even easier.
9. YouTube on TV is Growing Fast
More people are watching YouTube on TV. The platform now has over 1 billion hours of viewing per day on television screens.
This means creators need to think about how their content looks on bigger screens, not just phones.
Final Thoughts
YouTube’s June and July 2025 updates show that the platform is focused on:
- Helping creators grow with smart tools
- Making the viewer experience more personal
- Keeping the platform safe and high-quality
- Using AI to make everything faster and easier
Whether you make videos or just watch them, these changes will shape the way you use YouTube in the future.
Stay creative, stay original, and keep exploring what’s possible.
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